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Course Title:

Course ID:

160924 0170 ADDE031PRA

Course Dates :

16/Sep/2024

 To

20/Sep/2024

Course Duration :

5

Course Location:

Istanbul

Turkey

Course Fees GBP £ :

Primary Price

£3,087.30

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$3,950.00

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Welcome to the Marketing Fundamentals course!
This intensive program is designed to equip participants with essential knowledge and skills in the dynamic field of marketing.
Whether you're a seasoned professional looking to refresh your understanding or a newcomer eager to grasp the fundamentals, this course will provide you with comprehensive insights and practical strategies to thrive in today's competitive market landscape.
Each day of the course will include a mix of interactive lectures, real-world case studies, group activities, and discussions to ensure a comprehensive learning experience.
By the end of this course, you will have the knowledge and tools to craft effective marketing strategies and drive business success in today's competitive marketplace.

Objectives

• Understand the core concepts and principles of marketing.
• Learn how to develop effective marketing strategies to achieve business objectives.
• Gain insights into consumer behaviour and market trends.
• Explore various marketing channels and tools for reaching target audiences.
• Acquire practical skills in market research, branding, and promotional tactics.
• Enhance your ability to analyse marketing data and measure campaign performance.

Who Should Attend?

This course is ideal for:
• Marketing professionals seeking to enhance their skills and knowledge.
• Entrepreneurs and business owners aiming to improve their marketing efforts.
• Students or recent graduates interested in pursuing a career in marketing.
• Anyone looking to gain a solid foundation in marketing principles and practices.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day 1:
Understanding Marketing Concepts
• Introduction to Marketing
• Marketing Mix (4Ps): Product, Price, Place, Promotion
• Market Segmentation and Targeting
• Positioning Strategies
• Case Studies and Group Discussions

Day 2:
Consumer Behavior and Market Research
• Factors Influencing Consumer Behavior
• The Decision-Making Process
• Market Research Methods and Techniques
• Conducting Surveys and Interviews
• Data Analysis and Interpretation

Day 3:
Branding and Product Management
• Importance of Branding
• Brand Identity and Brand Image
• Brand Positioning Strategies
• Product Development and Lifecycle Management
• Brand Equity and Brand Loyalty

Day 4:
Marketing Communication and Promotion
• Integrated Marketing Communication (IMC)
• Advertising Strategies and Media Planning
• Public Relations and Corporate Communication
• Sales Promotion and Personal Selling
• Digital Marketing Essentials

Day 5:
Marketing Strategy and Analytics
• Developing a Marketing Strategy
• Setting SMART Objectives
• Marketing Metrics and KPIs
• Performance Measurement and Evaluation
• Creating Actionable Insights for Future Campaigns

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.